On April 15, 2026, the Hoan Kiem Tourism Association organized a fam trip to Yen Tu, marking an important step in strengthening connectivity, developing tourism products, and promoting trade between travel businesses and destinations.
The delegation was led by Ms. Duong Thi Thanh Tam, Head of the delegation and representative of the Association, with the participation of numerous travel agencies and tourism service providers. The group was warmly received by representatives of the Board of Directors, including the Vice Chairwoman, along with teams responsible for operations and product development at the heritage site.
Experiencing a World-Class Destination Where Culture Meets Nature
As part of the program, the delegation conducted an in-depth survey of tourism services and products at Yen Tu – a renowned complex closely associated with King-Monk Tran Nhan Tong and the Truc Lam Zen Buddhism tradition.
Participants experienced:
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A modern cable car system connecting key attractions
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The pilgrimage route to Dong Pagoda – a sacred symbol at the mountain summit
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Architectural spaces rich in cultural and spiritual identity
In addition, the accommodation system, resort services, and experiential tourism products at Yen Tu were highly appreciated for their consistency, professionalism, and suitability for diverse customer segments.
Strengthening Linkages – Expanding Strategic Cooperation Opportunities
The working session between the Hoan Kiem Tourism Association and Legacy Yen Tu – MGallery was conducted in an open and professional atmosphere, aiming toward sustainable development.
Both sides focused discussions on:
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Developing thematic tour products centered on Yen Tu
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Creating high-end spiritual tourism combined with wellness and retreat experiences
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Enhancing collaboration between travel enterprises and destination management units
Notably, businesses recognized the strong potential of Yen Tu for deep experiential tourism, meditation-based travel, and healing retreats, aligning with the growing demand of both domestic and international visitors.
Strong Impressions from Organization and Service Quality
The fam trip left a positive and lasting impression on participants, not only due to the majestic and sacred landscape but also thanks to the professionalism in hospitality and service operations.
The thorough preparation by Legacy Yen Tu – MGallery, combined with effective coordination among departments, contributed to the success of the program, providing travel businesses with a comprehensive understanding of the destination.
Promoting Tourism Trade and Developing New Products
The Yen Tu fam trip is considered a practical and impactful initiative, opening up numerous opportunities for future cooperation. Through direct field experience, businesses are better equipped to design suitable products, improve tour quality, and enhance customer experiences.
In the coming period, the Hoan Kiem Tourism Association plans to further promote connectivity and trade activities, positioning Yen Tu as a key destination within the tourism product ecosystem of its member enterprises.
Affirming the Association’s Role as a Connector
The survey at Yen Tu once again affirms the role of the Hoan Kiem Tourism Association as a bridge connecting businesses, developing tourism products, and fostering cooperation between destinations and travel companies.
With a professional approach, structured strategy, and long-term vision, activities such as fam trips not only enhance the competitiveness of enterprises but also contribute to the sustainable development of the tourism industry in a new phase.
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